Kata Marketing for Small Business

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Four reasons why you shouldn’t hire a High School kid, intern, or board member, to run your social media (and what to do if you already did…)

Four reasons why you shouldn’t hire a High School kid, intern, or board member, run your social media (and what to do if you already did…) I hear this all the time from budget-minded non-profits and small business owners: Social media is so simple, and these kids are on their phones all day anyway, let’s just hire them to do it! I get it. While using volunteers or entry-level marketers to

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How to Protect Your Business From Scammers in 2025

How To Protect Your Business From Scammers in 2025: Most of us have received a ‘phishing’ scam, and we all know not to click on THAT link. But scams are becoming increasingly clever, and small business owners (think artists and coaches) are often targeted because they generally work alone and don’t have proper protections in place. You’re too busy running your biz to deal with the boring work of digital security,

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Selling Products or Services From Your Facebook Profile? Be Careful

Here is a guide to protect your small business on Facebook! I see it all the time. Artists, entrepreneurs, coaches, home-based businesses, lawyers, realtors, and others advertise their new businesses by promoting to friends and family via Personal Facebook Profiles. Or, they create a new page similar to their personal page, but with their business name. It seems effective at first- your Profile is a place where people know you and

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